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How You Pick Your College Could Cost You Lots

No matter if it’s cars or candy bars, every marketplace has one thing in common.  The seller hopes to influence the buyer’s decision by appealing to their emotions.  That’s the best way to get the buyer to pay more than they would otherwise.  But the buyer knows that if they can keep their emotions in check and stick to a rational comparison of pros and cons, they have a better chance of paying less than they would otherwise.  In every…

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